Snapchat users are very engaged with sports and significant sporting events, which creates great chances for marketing campaigns relating to sports within the platform.
This information comes from a new poll that was done by the National Research Group in partnership with Snap. The study collected responses from 8,400 social media users in seven different areas in order to have a better understanding of how people connect with sports on social media.
This is a major opportunity for companies who want to connect with people who are interested in sports.
According to Snapchat, users all over the world watch more than 25 million minutes of sports content every day on its Spotlight video feed, which is akin to TikTok.
The survey also emphasizes the ability of sports to bring people together, pointing out that 90% of Snapchat users watch sporting events alongside their friends or family.
According to Snap:
“Snapchatters see sports as a universally appealing way to spend more time with those they love, and are actually more likely to watch with others vs. alone.”
Additionally, Snap emphasizes that the purchase of sports-related products is significantly influenced by friends and family, providing marketers with an additional valuable perspective.
Snap provided sports marketers with a number of critical statistics to substantiate this claim:
According to 89% of Snapchatters, they are more inclined to recall brands that they encounter while viewing sports content.
According to 94% of users, they experience a greater sense of presence and receptivity to new information when they are involved in their pursuits.
86% of respondents concur that they experience a higher level of loyalty toward brands that are consistent with their personal interests and inclinations.
These insights provide valuable guidance for customizing your marketing strategies to engage with Snap’s engaged community of sports enthusiasts. Marketers should take into account the fact that there is a distinct interest in trending sports events, despite the fact that not all users may closely follow every trade or coaching change.