WhatsApp Experiments With Sharing Spotify Music in Status Updates
Given how music increases engagement on other platforms, this may be a major enhancement for WhatsApp. WhatsApp has been working on an improved music sharing function in recent months that allows for a more customized song display in status updates. Recent rumors from Android Police and WABetaInfo indicate that the feature is getting close to its formal introduction. According to Android Police: “Sharing to WhatsApp Status Updates will generate a preview of the song/album’s cover art, complete with the song and artist(s)′ names. Similar to sharing on Instagram, users will have four background color customization options — sampled from the cover art’s dominant colors. The viewers, on the other hand, […]
YouTube Updates Its Method for Counting Shorts Views
In an attempt to make it more clear how it gauges user involvement on the site, YouTube is changing the way it counts views on Shorts. But there are also some issues with the updated approach. According to TechCrunch, Shorts views will now include any moment where a creator’s Short begins to play or replay. This implies that a short will be considered viewed whenever it is present and playing on a screen. Although this simplifies the system, it might not fairly represent actual viewer interaction. Previously, YouTube was purposefully ambiguous about how Shorts views were counted to prevent manipulation. The current system considers a number of variables, including whether a user taps on the video and how long they watch it. According to YouTube: “What we try and do with a view is have it encode for your intent of watching that thing, so that creators feel like that view has some meaningful threshold that the person decided to watch. There’s a bunch of different logic […]
Walmart Creates Gaming Experience and Merchandise linked to “A Minecraft Movie”
Walmart’s Skyward Java server for Minecraft offers customers a new opportunity to engage with the business through an immersive, story-driven experience. According to Marketing Dive, the server was launched on March 21 and capitalizes on the buzz surrounding the upcoming movie adaptation of the well-known video game. Players go on a narrative quest in Skyward […]